Style Edit/Color Stories
Art Direction & Design2024, 2025
A curated color assortment digital shopping experience for female consumers
through elevated content, targeted comms/media, and trend-focused storytelling.
Neutrals
Pink
Black & White
Blue
Art Director: Riley Kalbus
Narrative Director: Evangelina Owens
Designer: Soomin Jung
Writer: Brianna Rodarte
Producers: Katie Summer, Julia Nemeth