TK Tsotsong

Soul of Basketball

Designer
2023
Drive business results by converting on-platform traffic and sparking off-platform engagement through a distinct, digital-first asset portfolio. The creative direction of ‘Soul of Basketball’ highlights the cultural influence and community of hoops.

Art Director: Ian MacPherson
Narrative Director: Evangelina Owens
Designer: Ian Owens
Creative Producer: Kyle Sandler
Writer: Afnan Altimimi

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