Soul of Basketball
Designer
2023
    
Drive business results by converting on-platform traffic and sparking off-platform 
engagement through a distinct, digital-first asset portfolio. Aligning with the 
creative direction - highlighting the cultural influence and community of hoops.





    
    Art Director: Ian MacPherson
    Narrative Director: Evangelina Owens
    Designer: Ian Owens
    Creative Producer: Kyle Sandler    
    Writer: Afnan Altimimi

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