NETA
Designer2022
Brief: Imagine public transportation in the year 2050
Solution:Northeastern Transportation Authority (NETA)
NETA’s vision:
- Hyperloop that runs from Washington DC to Boston, connecting America’s megapolis
- First and last mile experiences outside the station
- Integration of vehicles such as buses, bikes, trains, and driverless-cars
- Integration of tech devices for communication and wayfinding
- Accessibility and emergency response
- Advanced and enjoyable in-station shopping experience
The Process
The team: TK Tsotsong, Michelle Lee, Taki, Lazzarus Ciurliza, Saeyun Kim, Jeewoon Lee, Heumyeon Park, Rachel Won.
My role: Research, Ideation, Branding
Timeline : 2 weeks
Research
We gathered historical data on NYC’s MTA and other transit companies around the world to study the current transportation industry. We focused on what is lacking and what is currently being improved, in terms of safety, infrastructure, technology, and overall travel experience. Then we looked into the future of transportation and what we could expect twenty years from now. We combined all our research on Miro board and brainstormed together on what the final outcome could be.
Through our research, we learned that many countries are already in the process of transtition from traditional methods to smarter travel. With inventions like biometric face recognition and bullet trains, we knew that there would be more advanced innovations to come. In the end, we decided to create a product that is visionary yet still within reach by future technological capabilities.
The Experience
Scenario: Wendy and her two daughers travel to New York City for the holidays.
The Journey I: Planning
The Journey II: Departure
The Journey III: Pre-Arrival